Tuesday, August 26, 2008
Search Ads getting hit by slow economy.
A recent survey by marketing firm Covario, showed that search ad marketing is not immune to the slow economy. The survey of 12 large tech companies found that last quarter, search ad spending rose by the smallest percentage since early 2007 when the survey was first started. The surprising news was that search ad spending with Yahoo by those 12 companies, was up while down with Google.
Experts attribute the Yahoo uptick to its emerging year old Panama search ad service.
When reached for a comment, a Google spokesperson simply said: "Believe it or not, we do give to charities."
Experts attribute the Yahoo uptick to its emerging year old Panama search ad service.
When reached for a comment, a Google spokesperson simply said: "Believe it or not, we do give to charities."
Labels: Google, Panama seearch ad, Yahoo
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Don't be fooled by the appearances.The overall search ads on Google may have slipped compared to last quarter,but one thing is true;Google is serving fewer search ads but charging more for its inventory in general.
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