newslarious.com

This past week, health-care giant Johnson & Johnson yanked a multimedia ads campaign of its over the counter pain reliever Motrin after a flurry of protests all across the Internet. The ad was geared toward mothers who supposedly get back pain from carrying their babies in slings. Protesters used blogs, YouTube, Twitter and others social-media sites to voice their anger to what they called a trivialization of women's pain and the way they carry their babies.
Boy, a not so family company.

Original Story in USAToday.com

Labels: Johson and Johnson, Motrin, Twitter, YouTube